HERBERT PIRCHER — Fine Embroideries & Laces from Austria

Made with Swarovski® Crystals

Selected pieces in our collection feature genuine Swarovski® crystals — precision-cut and verified for authenticity.

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Since 1886

The Art of Austrian Embroidery

Rooted in a family tradition of embroidery dating back to 1886, Herbert Pircher founded his own export company in Lustenau, Austria. Today, we continue to craft exquisite embroideries and laces — blending time-honoured techniques with contemporary design to create fabrics of extraordinary beauty and quality.

Production

Made in Austria, Made to Last

Each fabric passes through dozens of skilled hands before it reaches you. From the initial design sketch to the final quality inspection, our team in Austria ensures that every stitch, every pattern, and every detail meets the highest standards of excellence.

Our Story

Our Promise

Uncompromising Quality

The finest European yarns, precision craftsmanship, and rigorous quality control — because every detail matters.

Made in Austria

Designed and manufactured in the heart of Austria since 1966 — where textile artistry is a living tradition.

Delivered Worldwide

From Lustenau to the world — express shipping to over 40 countries, carefully packaged and fully insured.

New Collection

Discover Our Latest Exclusive Embroideries

Intricate patterns meet modern elegance. Our newest designs are now available — each piece individually crafted and ready to elevate your style.

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